Meet Katherine H. Gaither
Having started my career as a journalist, I eventually transitioned to copywriting for brand promotion at
a full-service marketing agency. After serving as the agency’s Senior Copywriter for several years, I
moved into the agency’s Content Director role. In addition to copy editing for all materials published
via the agency, I also serve as project manager, digital content coordinator and director of the
agency’s graphic design, social media and copywriting teams.
My goal is to cultivate a digital presence for brands in an effort to reach their intended audiences
across various channels via copywriting and content creation.
Copy Samples
Marketing Defined: Explaining Search Intent and Its Relationship to SEO
Every Google search happens for a reason. From searching for silly facts, to locating a place of
business, to setting out to make a purchase, you came to Google with a goal in mind.
Obama Promotes Payday Lending Reform to Birmingham Crowd
President Barack Obama spoke at Birmingham’s Lawson State Community College advocating for
stricter payday lending rules.
HOA’s: What Are They, And What Are the Benefits?
Considering a neighborhood with an HOA? Here’s what you should know about them first.
Supporting Clients Digitally: Customer Service on Social Media
Customer service on social media is a critical component of generating positivity around your
brand that people will want to keep coming back to.
Debunking the Myths of Chiropractic Care
Because chiropractic care is in a league of its own, a handful of misconceptions surround the
practice that have led to inaccuracies regarding its efficacy and safety.
A Sight for Service: Dr. Fratesi and the InfantSEE Program
Many children’s eye problems go unnoticed due to a lack of access to vision care. Knowing a
change had to be made, Dr. Fratesi and the InfantSEE Program became the hope for Starkville.
Why We See Digital Ads After Talking About Something
Are our devices listening to us? Seeing digital ads after talking about something may lead you to
think so.
Anders Bookstore Celebrates 50 Years in Auburn This January
An Auburn landmark is celebrating 50 years in business this winter. This is the story of the
Anders family and their iconic store.
Know Your Real Estate Terminology
The process of buying or selling a home can seem overwhelming if you are unfamiliar with certain
keywords that would benefit you to understand. That’s why we’ve compiled a list of commonly-used
real estate terms and their definitions for you to brush up on.
Is Your Website Telling the Truth? The Key to Keeping Your Online Content Accurate
When it comes to your online assets, you have control over making sure that you’re not posting
conflicting information about your brand or business. Keeping your online content accurate
should always be a priority!